Free Entity Schema Generator: Person, Organization & sameAs

Entity schema is structured data that describes who is behind a website, using Schema.org types such as Person and Organization. It states facts like name, logo, founder, description and official profiles in a format search engines and AI systems can read reliably.

sameAs is a Schema.org property that lists URLs of official profiles for the same person or organization, such as LinkedIn, YouTube, Wikidata and Wikipedia. It helps search engines confirm that all those profiles describe one entity.

It helps, but it does not guarantee one. Google builds Knowledge Panels from many sources. Clean entity schema with strong sameAs links makes it easier for Google to connect your website to its Knowledge Graph and confirm facts about you.

Structured data gives AI systems clear, consistent facts about your brand. Combined with consistent profiles and independent coverage, it reduces the chance of AI tools confusing you with someone else or describing you incorrectly.

Person schema describes an individual, such as a founder, author or artist. Organization schema describes a company, brand or group. Founders and companies should each have their own schema, linked with the founder and worksFor properties.

Include official profiles you control or that are clearly about you: Wikidata, Wikipedia, LinkedIn, YouTube, X, Instagram, Facebook and Crunchbase, plus industry profiles such as Spotify, IMDb or ORCID where relevant. Link to profile pages, not individual posts.

There is no required number. Most strong entities list between 3 and 10 official profiles. A few accurate, authoritative links are better than a long list of weak ones.

Add Organization schema to your homepage and Person schema to the About or author page that best describes the person. Use the same @id values everywhere so search engines know every reference points to the same entity.

@id is a unique identifier for an entity within your structured data, usually written as your domain followed by a fragment, such as https://example.com/#organization. It lets other schema blocks reference the same entity instead of creating a duplicate.

Paste the generated JSON-LD into your homepage or About page using a header and footer plugin such as WPCode or a custom HTML block. If you use Yoast SEO or Rank Math, either complete their Organization settings or turn that output off so you do not create duplicates.

It can if both output an Organization for the same site. This generator uses the same @id format as Yoast, https://yoursite.com/#organization, which reduces conflicts. Scan your site with the tool above to see what is already there.

Themes, SEO plugins and custom code often each add their own Organization schema. This can send conflicting signals. Keep one complete block with a single @id and remove or disable the others.

If you already have one, you can add it as an identifier and as a Google search link in sameAs. It helps tie your website to the existing Knowledge Graph entity. Find your ID with our Knowledge Panel checker.

Run your page through Google's Rich Results Test and the Schema.org validator. They show whether the code is valid and which entities are detected.

Invalid or misleading structured data is usually ignored rather than penalized, but schema that contradicts your visible content or describes fake information can violate Google's structured data guidelines. Keep every fact accurate and visible on the page.

Yes. It is completely free with no sign-up and no email required. You can generate, copy and download as much code as you need.

Auto-fill uses Google's public Knowledge Graph Search API and Wikidata. It only fills empty fields, so your own entries are never overwritten. Always review the details before publishing.

Our Schema Markup Generator creates page-level schema such as Article, FAQ, Product and Event. This tool focuses on entity identity: Person and Organization schema, sameAs links, founder relationships and duplicate checks for Knowledge Panels and AI search.