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Find out if Google recognizes you, your company or your brand as an entity. See your Knowledge Graph ID, open your Knowledge Panel in one click, audit your Wikidata and website schema, and get an Entity Strength Score with a clear fix-first plan. Built by the Knowledge Panel team at Stay Digital Marketers.
A free tool by Stay Digital Marketers
Search your exact name on Google. If an information box with your name, photo and details appears on the right on desktop, or near the top on mobile, you have a Knowledge Panel. If Google lists you in its Knowledge Graph but shows no panel, use the checker above to find your Knowledge Graph ID and open it directly.
The Knowledge Graph is also what feeds Google's AI answers. When Google confidently knows who you are, it can describe you correctly in search, in AI Overviews and in its assistant tools. That is why entity strength now matters for personal brands and companies, not only celebrities.
The most common source for the description text. A Wikipedia article is helpful but not required.
Structured facts such as birth date, founders, official website and social profiles, linked to your Knowledge Graph ID.
Person or Organization structured data on your official site, especially the sameAs links to your profiles.
Verified and consistent profiles on LinkedIn, X, YouTube, Instagram and Facebook.
Articles, interviews and features in trusted outlets that describe who you are.
Databases such as music, book, film and business registries that Google licenses or trusts.
The checker reads the same public entity data Google relies on, then scores how clearly Google can identify you.
We query Google's Knowledge Graph Search API and show every matching entity, so you can choose the one that is really you.
We check for a Wikipedia article, measure how complete your Wikidata record is, and scan your website's structured data.
You get an Entity Strength Score from 0 to 100, a one-click link to your panel on Google, and a prioritized list of fixes.
| Result | What it means |
|---|---|
| Knowledge Graph ID (KGMID) | Google's unique ID for an entity. IDs starting with /m/ came from Freebase, the database Google acquired and retired. IDs starting with /g/ were created by Google later. If you have one, Google knows you exist as an entity. |
| Match score | The resultScore returned by Google's API. It shows how strongly the entity matches your search. Higher scores usually mean Google is more confident about who you are. |
| Entity type | How Google classifies the entity, such as Person, Organization, Corporation, MusicGroup or Book. A wrong type can cause the wrong panel layout or none at all. |
| Description | The short label under the name, such as "Entrepreneur" or "Software company". It often comes from Wikidata. |
| Detailed description | The paragraph shown in the panel, usually taken from Wikipedia. Without it, panels often look thin. |
| Entity Strength Score | Our own 0 to 100 score combining Knowledge Graph, Wikipedia, Wikidata and website signals. It estimates how clearly Google can identify you. It is not a Google metric. |
Wikidata links its items to Google with the Google Knowledge Graph ID property (P2671), which our checker reads.
They look similar in search, but they work in completely different ways.
| Knowledge Panel | Google Business Profile | |
|---|---|---|
| Who gets it | People, brands, organizations and creative works Google recognizes as entities | Businesses with a physical location or service area |
| How it is created | Generated automatically by Google from the Knowledge Graph | Created and managed by the business owner |
| Can you create it yourself? | No. You can only earn it and then claim it | Yes, for free |
| How you edit it | Claim and verify, then suggest changes for Google to review | Edit directly in your Business Profile dashboard |
| Shows reviews and hours | Usually no | Yes |
| Best for | Personal brands, founders, artists, authors and national brands | Local visibility on Google Search and Maps |
Knowledge Panels come and go as Google's confidence changes. These are the most common causes and what to do about each.
Fewer fresh mentions or conflicting information lowered Google's confidence. Publish consistent, up-to-date information and earn new coverage.
A deleted Wikipedia article or edited Wikidata item can remove the panel's main source. Check both records.
Someone with the same name became more prominent. Add your profession or company to your profiles and schema to disambiguate.
A redesign or SEO plugin change often deletes Person or Organization schema and sameAs links. Rescan your site above.
Google sometimes merges duplicates or splits one entity into two, which changes your Knowledge Graph ID.
Panels can flicker for days during Google updates. If your Knowledge Graph ID still exists, the panel often returns.
You cannot apply for a Knowledge Panel. You earn one by making it easy for Google to identify you and confirm facts about you.
Stay Digital Marketers creates and optimizes Google Knowledge Panels, Wikipedia pages and entity profiles for people and brands in more than 30 countries. Clients usually ask the same questions first: does Google know who I am, and why is my panel missing?
We built this checker to answer those questions in seconds, using the same public data sources Google relies on, and to show exactly what to fix next.
Stay Digital Marketers is not affiliated with Google. Google and Knowledge Panel are trademarks of Google LLC. This tool uses Google's public Knowledge Graph Search API, Wikipedia and Wikidata. Its score is an independent estimate, and only Google decides whether and how a Knowledge Panel appears.
A Google Knowledge Panel is an information box that appears in Google Search for people, organizations, brands and creative works that Google recognizes as entities. Google generates it automatically from its Knowledge Graph and shows facts such as a name, photo, description, official website and social profiles.
On desktop it appears on the right side of the search results. On mobile it appears near the top. It usually shows a name, a short description, one or more images, a paragraph of background, key facts and links to official profiles.
Anyone Google can confidently identify as a distinct entity can get one, including founders, authors, musicians, public figures, companies and brands. You do not need to be famous, but Google needs consistent, verifiable information about you from trusted sources.
Yes. Google does not charge for Knowledge Panels and you cannot pay Google to get one. Claiming and verifying a panel is also free.
The Knowledge Graph is Google's database of entities and the facts that connect them. A Knowledge Panel is one visible display of that data in search results. You can exist in the Knowledge Graph without a panel showing for your name.
Create a clear entity home on your website, add Person or Organization schema with sameAs links, keep all your profiles consistent, build a referenced Wikidata item if you qualify, and earn independent coverage. Google creates the panel once it is confident about who you are.
No. Wikipedia helps a lot because Google often uses it for the description, but many people and brands have Knowledge Panels without one. Consistent website schema, Wikidata, official profiles and press coverage can be enough.
There is no fixed timeline. It can take a few weeks to several months after your entity signals are in place, depending on how much consistent information Google can find and confirm.
No. Google does not sell Knowledge Panels, and no one can guarantee one. Agencies can help you build the entity signals Google relies on, but be careful with anyone who promises a guaranteed or "verified" panel for a fixed price.
Artists usually get panels through consistent music data: official artist profiles on streaming platforms, a MusicBrainz entry, a Wikidata item with Spotify and YouTube IDs, an official website with schema, and coverage in music publications.
Search for your name on Google, open your panel and click "Claim this knowledge panel". Google then asks you to verify through one of your official accounts or other identity checks. Once verified, you can suggest changes to the panel.
After verification, sign in with the same Google account, search your name and use "Suggest edits" on the panel. Google reviews each suggestion, so explain the change and link to a source that confirms it.
Verified owners can suggest a new featured image through "Suggest edits". Using the same professional photo on your website, schema, Wikidata and profiles also helps Google pick it.
Add your official profiles to the sameAs property in your website schema and to your Wikidata item. Once your panel is claimed, you can also suggest profile links through "Suggest edits".
Google may know you as an entity but not show a panel for a plain name search, especially if the name is shared by others. Try your name with your profession or company, or use this checker to open your panel directly with your Knowledge Graph ID.
Common causes are lower confidence, changes to Wikipedia or Wikidata, a more prominent person with the same name, removed website schema, or Google merging or splitting entities. If your Knowledge Graph ID still exists, the panel often returns.
Claim the panel and suggest an edit, then correct the same fact at its source, usually Wikipedia, Wikidata or your own website. If the source still shows the wrong fact, Google may bring it back.
Usually not. Knowledge Panels are generated automatically. You can suggest corrections, give feedback, or report information that breaks Google's policies or the law.
Enter your name in the checker above. If Google lists you, your Knowledge Graph ID appears with a copy button. It starts with /m/ or /g/. You may also find it on your Wikidata item under property P2671.
Google offers the Knowledge Graph Search API free of charge within its usage limits. This checker uses it to look up public entity data.
No. It was created by Stay Digital Marketers and is not affiliated with or endorsed by Google. It uses Google's public Knowledge Graph Search API together with Wikipedia, Wikidata and your website schema.
Google decides when to show a panel based on many signals that are not public. The Entity Strength Score estimates how clearly Google can identify you from public data, so a strong score with no visible panel usually means it is close.
Yes. It is free with no sign-up. Nothing you enter is stored, and the tool only reads public data. It never submits anything to Google on your behalf.
We build entity homes, schema, Wikidata records and the independent coverage Google needs to trust you, then help you claim and maintain your panel.
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