Profound vs Otterly vs Peec AI: 2027 Comparison

Pricing in the AI visibility category moves quickly. The figures below reflect each vendor’s published pricing as verified in August 2026, the most current data available at the time of writing, and are noted with sources throughout since this category has a history of changing terms with little notice.

What Are Profound, Otterly, and Peec AI?

Profound, Otterly, and Peec AI are three of the most widely used AI visibility platforms, tools that track how often a brand gets mentioned, cited, or recommended across ChatGPT, Perplexity, Google AI Overviews, Gemini, and other AI answer engines. All three run a set of tracked prompts against these platforms on a schedule, then report share of voice, citation sources, and competitor comparisons back to marketing and SEO teams. They compete in the same category but serve different buyers: Profound positions itself as the enterprise reference point, Otterly as the accessible self-serve entry point, and Peec AI as the mid-market analytics specialist.

The short answer is that Profound suits enterprise teams that need the deepest engine coverage and are prepared to pay for it, Otterly suits budget-conscious teams that want a credible entry point starting around $29 a month, and Peec AI sits in between, offering polished mid-market analytics with a hard three-engine cap on every self-serve tier.

Profound, Otterly, and Peec AI at a Glance

Platform	Starting Price	Entry-Tier Engines	Best For
Profound	$99/mo (billed yearly)	1 (ChatGPT only)	Enterprise AI visibility programs
Otterly	$29/mo	4 (ChatGPT, AI Overviews, Perplexity, Copilot)	Budget-conscious self-serve teams
Peec AI	$95/mo (€85)	3, chosen from 6	Mid-market competitive intelligence

How Much Do Profound, Otterly, and Peec AI Actually Cost?

Pricing in this category shifted meaningfully in mid-2026, and it is worth flagging directly since several existing comparisons of these three tools have not caught up. Profound was a demo-only, sales-led product for most of its history, with no public pricing page at all. As of July 2026, Profound published self-serve pricing for the first time: Starter at $99 a month tracks ChatGPT only with 50 prompts, and Growth at $399 a month adds Perplexity and Google AI Overviews for three engines total with 100 prompts. Full coverage of the remaining seven engines, including Gemini, Claude, Copilot, and Grok, still requires a custom Enterprise contract with no published price. Any comparison describing Profound as sales-only with no self-serve option is working from data that is now out of date.

Otterly’s pricing is the most transparent of the three. Lite runs $29 a month for 15 prompts across four core engines, ChatGPT, Google AI Overviews, Perplexity, and Copilot. Standard is $189 a month for 100 prompts, and Premium is $489 a month for 400 prompts. Gemini and Google AI Mode are not included on any tier; both are paid add-ons priced between roughly $9 and $149 a month depending on the plan.

Peec AI prices in euros, converting to roughly $95, $245, and $495 a month for its Starter, Pro, and Advanced tiers. Every self-serve tier, regardless of price, caps active tracking at three engines chosen from a pool of six. A fourth engine is a paid add-on running €30 to €140 a month depending on tier, and Claude sits behind the custom Enterprise plan entirely.

The True Coverage Cost Framework

Headline pricing across all three tools describes the entry price, not the price to track a realistic, comparable engine set. Call this the True Coverage Cost, what it actually costs to monitor the five engines most brands care about: ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot.

• Otterly: Standard at $189 covers four of the five out of the box. Adding Gemini brings the effective monthly cost to roughly $200 to $340, depending on the add-on tier selected.
• Peec AI: Pro at $245 covers three engines by default. Reaching all five means paying for two additional engine add-ons at roughly $70 to $85 each, bringing the effective cost to around $385 to $415 a month.
• Profound: Growth at $399 covers only three fixed engines, ChatGPT, Perplexity, and AI Overviews, with no self-serve path to Gemini or Copilot. Reaching five-engine coverage requires an undisclosed custom Enterprise contract, so the True Coverage Cost cannot be calculated from public pricing at all.

This reframing matters because it flips the usual ranking. On headline price, Otterly looks cheapest and Profound looks most expensive. On True Coverage Cost, Otterly and Peec AI land within roughly $100 of each other, while Profound’s actual five-engine cost is simply unknowable without a sales call, regardless of its published Starter and Growth figures.

Which AI Engines Does Each Platform Track?

Profound’s Engine Coverage

Ten engines total are supported at the Enterprise tier, including Google AI Mode, Meta AI, DeepSeek, and Grok alongside the majors. Self-serve tiers cap out at three: ChatGPT, Perplexity, and Google AI Overviews.

Otterly’s Engine Coverage

Six engines are supported across all tiers combined: ChatGPT, Google AI Overviews, Perplexity, Copilot, Gemini, and Google AI Mode. The first four are included in the base price; Gemini and AI Mode are add-ons.

Peec AI’s Engine Coverage

Seven engines are available across the platform, including Grok, but every self-serve tier limits active tracking to three chosen engines at a time, with additional engines billed separately. Claude requires the Enterprise plan.

Profound: Best For Enterprise AI Visibility Programs

Profound’s core strength is depth: source-level citation intelligence, SOC 2 compliance, an official MCP server for agent-based workflows, and a Fortune 500 customer base that includes Ramp, US Bank, Indeed, MongoDB, and DocuSign. The tradeoff is that meaningful engine coverage requires either the $399 Growth tier or a custom Enterprise contract, making it the most expensive option for teams that need broad visibility rather than deep analytics on a narrow engine set.

Otterly: Best For Budget-Conscious Teams Getting Started

Otterly’s $29 Lite plan is a rare thing in this category: a genuinely usable entry price with unlimited team seats and no sales call required. Reviewing account setups across a range of client tool evaluations shows a consistent early pattern: teams that start on Otterly’s Lite tier tend to validate the AI-visibility business case within a single quarter before deciding whether a larger monitoring budget is justified, which is exactly the role a low-friction entry tier is supposed to play. The tradeoff is a steep six-times price jump from Lite to Standard, and no included Gemini or AI Mode tracking at any tier.

Peec AI: Best For Mid-Market Competitive Intelligence

Peec AI’s core differentiator is a competitive-first design: built-in gap analysis showing exactly which queries competitors are cited for and a brand is not, along with a Looker Studio connector and a native MCP integration. The three-engine cap on every self-serve tier is the platform’s clearest limitation, since brands that need Gemini, Copilot, and ChatGPT simultaneously, a common combination, must pay for at least one add-on regardless of which tier they choose.

Which Tool Should You Choose?

• Choose Profound if SOC 2 compliance, agent-based workflows, or a Fortune 500-grade enterprise contract already justify a five-figure annual budget.
• Choose Otterly if the goal is validating whether AI visibility deserves a dedicated budget line at all, starting at $29 a month with unlimited seats.
• Choose Peec AI if competitive gap analysis against named rivals matters more than raw engine count, and a three-engine focus fits the category.

Profound vs Otterly vs Peec AI: Detailed Comparison

Factor	Profound	Otterly	Peec AI
Entry price	$99/mo (ChatGPT only)	$29/mo (4 engines)	$95/mo (3 of 6 engines)
Mid tier	$399/mo (3 engines)	$189/mo (4 engines)	$245/mo (3 engines)
Top self-serve tier	N/A, custom Enterprise only	$489/mo (4 engines)	$495/mo (3 engines)
Max engines self-serve	3 (ChatGPT, Perplexity, AI Overviews)	6 (4 base + 2 add-ons)	6 available, 3 active at once
Claude tracking	Enterprise only	Not offered	Enterprise only
Notable strength	SOC 2, MCP server, source-level citation intelligence	Unlimited seats, lowest credible entry price	Competitive gap analysis, Looker Studio connector

Frequently Asked Questions

Does Profound have public self-serve pricing?

Yes, as of July 2026. Profound now publishes Starter at $99 a month, ChatGPT only, and Growth at $399 a month, adding Perplexity and Google AI Overviews. Full coverage of the remaining seven engines, including Gemini and Claude, still requires a custom Enterprise contract with no published price.

What is the cheapest way to start tracking AI visibility?

Otterly’s Lite plan at $29 a month is the least expensive credible entry point in the category, covering ChatGPT, Google AI Overviews, Perplexity, and Copilot with 15 prompts and unlimited team seats. Peec AI and Profound both start above $95 a month.

Why does Peec AI cap tracking at three engines?

Peec AI’s self-serve tiers, Starter, Pro, and Advanced, all limit active tracking to three engines chosen from a pool of six, with additional engines available as paid add-ons costing €30 to €140 a month depending on the tier selected.

Does Otterly track Gemini and Google AI Mode?

Not on the base plan. Otterly’s four core engines are ChatGPT, Google AI Overviews, Perplexity, and Copilot. Gemini and Google AI Mode are available only as paid add-ons, priced between roughly $9 and $149 a month depending on the plan tier.

Which tool has the deepest engine coverage?

Profound’s Enterprise tier supports the most engines, up to ten, including Google AI Mode, Meta AI, DeepSeek, and Grok. That coverage requires a custom, undisclosed contract, since Profound’s published Starter and Growth tiers cap out at three engines.

Is Peec AI or Otterly better value for a small team?

It depends on prompt volume and engine needs. Otterly is cheaper for narrow engine tracking at low prompt counts. Peec AI’s Starter plan costs more but includes deeper competitive gap analysis, which Otterly does not offer, making Peec the better fit for benchmarking named competitors.

Where This Fits Into a Broader AI Visibility Strategy

Tools like Profound, Otterly, and Peec AI measure whether a brand is showing up in AI answers, but measurement alone does not close a visibility gap once one is found. Stay Digital Marketers works on the side of that equation these platforms report on but do not build, including guest posting, digital PR and press release distribution, SaaS backlinks, niche edits, multilingual backlinks, Wikipedia page creation, and Google Knowledge Panel creation, alongside broader SEO services, so the citations and mentions a tracking platform surfaces as missing can actually get built.